Bannon, Carlson and... Liz Truss? Inside the One-Time PM's Attempt for Maga

The former UK leader, began the premiere of her video series with a promise to unmask "malicious actors" striving to weaken the UK, United States and European nations. She stated she would lay bare how an "international network of progressives work to subvert democracy and the will of the people."

"Our focus will be on the political movement of Donald Trump and observe how this can be achieved in Britain," Truss declared. "We'll be talking to the key figures of the Trumpist political sphere."

In advance of the series premiere, there was a notably ardent backer. "This marks the start of a type of revolution," said the controversial US journalist. The right-leaning Just the News platform will publish the former prime minister's new audio shows.

Building Connections in the Conservative Media Landscape

Compatriot supporters, featuring a advisor linked to Reform UK, played a role in her establish the Truss's program. The production is adequate, if basic. She has gathered ten thousand followers in her first week and her premiere garnered 67,000 views across the same period.

This marks a humble beginning, but in partnering with Solomon, she is being pushed into a established right-wing media network producing and amplifying Maga talking points. Its obsessions encompass accusations of information control by the mainstream media and a desire to remove a conspiratorial 'deep state' – which the ex-PM holds responsible for the abrupt termination of her disastrous time in office.

"Just the News is not famous beyond the Maga-verse, but it does have gravitas there, largely because of Solomon, who offers opinions on conservative outlets like Bannon's 'War Room' podcast and has even interviewed Donald Trump," noted Professor Alex Hinton, who has extensively researched the Make America Great Again phenomenon.

A Contentious Ally

Truss's attempt to import Maga media to the United Kingdom has drawn her nearer to controversial figures such as the journalist.

He established the platform after scrutiny following accusations of circulating misleading narratives about Joe Biden's anticorruption effort in the Ukraine, as well as contentious articles about the former US ambassador to the region.

His claims were amplified across the pro-Trump media, with he featuring as a common interviewee on the widely-watched Fox News program. The former president personally endorsed his stories.

Solomon made the Ukraine claims in a series of columns for the outlet The Hill, where he was re-labelled as a columnist after colleagues complained over his articles. His claims were pivotal in Trump's pressure for the Ukrainian government to probe Hunter Biden and his father in 2019. This pressure led to impeachment charges against Trump. Senators later voted to acquit the commander-in-chief.

Not long after the journalist departed the newspaper in autumn 2019, the publication announced it was conducting a review of his work about the Ukraine issue. It determined he had cited questionable informants and noted he "did not disclose key facts about key Ukrainian sources, including the reality that they had been charged or were the subject of inquiries."

Becoming Part of the Sphere

The journalist's personal TV and radio guest spots are a sign of the right-wing media network Truss is entering. He talked about his endorsement of her new show on a broadcast he helps run on the conservative cable network, a political media platform that is where you find the Maga influencer Steve Bannon and on which former Fox host Tucker Carlson also is seen. She has already interviewed Steve Bannon on a debut installment.

Through her association with Solomon and Just the News, the former leader has become a small part in a much wider network of pro-Trump platforms that often cross-promote stories.

Solomon's own broadcasts have frequently included individuals such as Mike Benz, a rightwing influencer whose arguments against USAID was referenced by Elon Musk as justification for dismantling the foreign aid agency.

A Cross-Border Foray

Although Truss's stilted style and political travails have invited ridicule at home, certain American analysts are taking seriously her efforts to revamp her image as a UK offshoot of the pro-Trump media ecosystem.

"It is necessary to treat people like Truss with seriousness, despite the fact that you may not want to take them literally," commented a former Biden White House aide, who worked in the Obama White House.

"You saw how in 2024 President Trump leveraged that alternative press to disseminate his views. Without a doubt that sphere exports and influences conversation internationally. It looks relatively clear to me that the environment in the United Kingdom are comparable to what permitted this alternative media ecosystem to flourish here."

Professor Alan Finlayson, said the internet-based conservative network was already making its presence felt in the United Kingdom.

"Digital media knows no borders," he said. "There's a kind atmosphere within which content circulates – at times manifesting in radical ways and sometimes less so – but which is connected."

The academic said the growth of the internet-based right wing in the UK lately meant the "possibility to have a growing impact is considerable."

Global Goals

"Liz Truss along with the Reform UK leader not long ago were featured at the the major conservative conference, where I watched as they hit pro-Trump themes ahead of the {king of Maga|

Joann Johnson
Joann Johnson

A cybersecurity analyst with over a decade of experience in threat detection and digital privacy advocacy, based in San Francisco.